Hired by the same creator of Vintage Men's Grooming company, I created a brand image for his upcoming men's grooming product line. Here is the finalized style guide. This is the Finalized Style Guide, which includes the chosen logos for the company.
The next steps were to create variations of possible labels for the RUGGED Styl products, followed by implementing these labels into mock-ups. The goal was to continue the theme of rounded shapes and play around with the placements.
Lastly, we chose a suitable mock-up image and created a series of poster variations by moving colors and shapes around. These were the chosen 8.
